Business & management/Business & management/Business & management/Carti Engleza/Economics/Finance/Industry

Hooked

Name: Hooked
Brand: Nir Eyal
Price: 86.64 RON
Availability: In Stoc

Autor:

Nir Eyal

Detalii:

Categorie

Business & management, Business & management, Business & management, Carti Engleza, Economics, Finance, Industry

Editura

PENGUIN GROUP

Autor

Nir Eyal

86.64

101.93

LEI

In Stoc

Cumpără acum

Anul aparitiei:

2014

ISBN:

9786062403027

Recenzii

5/5

Descriere

Nir Eyal reveals how successful companies create products people can’t put down – and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour ‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup ‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather

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